Sharkbite Jewelry

Sharkbite Jewelry, a Wilmington-based jewelry brand renowned for its unique handmade shark tooth necklaces, was ready to elevate its brand with fresh, dynamic content. Sarah Kelly, the owner, sought to enhance her brand’s presence with a comprehensive suite of photo and video content, including a gallery of photos for social media, product photography, and several branded videos.

I collaborated closely with Sarah to bring her creative vision to life. Our partnership, fueled by a shared passion for creativity, led to a series of engaging projects.

Our creative journey began with a coffee meeting where Sarah and I brainstormed ideas and crafted mood boards. This collaborative process ensured that we were aligned on the vision and had a clear plan for each shoot. Over the years, our partnership has evolved into a dynamic and enjoyable collaboration, characterized by a shared enthusiasm for creativity and fun.

the process

The content we produced for Sharkbite Jewelry has significantly enhanced the brand's visual identity. From product photos to engaging videos, each piece of content has helped to strengthen Sharkbite’s presence in the market. The brand trailer and lifestyle videos have effectively showcased the jewelry’s unique appeal, while the Vogue-inspired video added a touch of sophistication and personality to the marketing efforts. The result is a vibrant, cohesive visual representation that resonates with Sharkbite’s audience and supports the brand’s growth.

Results

Sarah wanted to revitalize her brand's visual content to support the launch of her new line, All My Love Permanent Jewelry. She needed high-quality photos for social media, captivating product photography, a branding trailer for All My Love, a lifestyle video for her new jewelry collection, and a Vogue-inspired “73 questions” video for marketing purposes. The challenge was to create content that captured the essence of Sharkbite Jewelry and resonated with its audience.

the Challenge

Brand Trailer

For the launch of All My Love, I created a captivating brand trailer video that effectively introduced the new line. The video set the tone for the brand, capturing its essence and engaging potential customers.

Vogue-Inspired Video

Inspired by Vogue’s iconic “73 Questions” format, I produced a stylish and engaging video that provided a unique behind-the-scenes look at Sarah’s creative process and the new jewelry collection. This video was designed to captivate and entertain, aligning perfectly with All My Love’s brand identity.

Beach Styled Shoot Video

We filmed a vibrant, beach-themed video that reflected Sharkbite Jewelry’s coastal charm. This lifestyle video not only showcased the jewelry in a dynamic setting but also resonated with the brand’s relaxed and fun vibe.